AWAKE. is for people who are paying attention.
Not to the noise — to what sits underneath it. Spending without consent. Speech that gets managed. Surveillance sold as safety. The slow transfer of decisions away from the people they land on.
We make statement pieces. Tops only, because that is where a statement gets read.
Every design is aimed at an idea or an institution. Never at a person or a group. We are not interested in dividing people who ought to be on the same side of this.
Heavyweight blanks. Print built to survive the wash. Made to order, so nothing is produced that nobody wanted.
Wear it where it will be seen.